There are a lot of different ways your youth group can raise the funds they need. In this article, I will explore some of those with you and try to help you avoid some of the pitfalls. I will let you benefit from my experience and I will help you avoid some of my mistakes.

Let’s start right off with candy. I have tried to use candy as a fundraising tool on more than one occasion for more than one youth group.

Pros and Cons of using candy as a youth group fundraiser.

Pros: Candy is cheap and can be sold for a great profit for your youth group. Everyone likes candy, so it’s a fairly easy sale, especially if you go with name brand candy. The candy is cheap enough that most people have enough money in their pocket to purchase it.

Cons: Candy melts. Trust me on this. Candy melts and when it does, your profits melt with it as you try to clean whatever it melted all over. The members of your youth group eat Candy and when the parents have to pay for all the candy YOU let their child eat, you get phone calls. Trust me on this. You get a lot of phone calls. Candy smells. Trust me on this. Wherever you store the candy will smell like candy forever. Bigger children steal candy from smaller children and again parents end up paying for the candy and you get the phone calls.

Coupon Books are another commonly used Youth Group Fundraiser.

Pros: Some coupon books are filled with free stuff and everyone loves free stuff! Your youth group can raise as much as $10 per coupon book so they need to make less sales to reach their goals.

Cons: Everyone still has last year’s coupon book. None of the coupons have been used. They never have it with them whenever they go somewhere they might have been able to use it for. I have been to a door to sell coupon books and had a guy hand me 7 unused coupon books as his donation. He said if I resold those, I would be able to raise more money than if he just bought one again this year. Coupons expire. They usually have a cost of about $10 to $15 per book, but of course the children in YOUR youth group will never lose any of them and their parents won’t be calling YOU, like with the candy.

Basically, every fundraiser your youth group takes on will come with responsibility and they all have their pros and cons. However, if you look for a product that has the following features, I believe you will have a more successful fundraising opportunity for your youth group.

1. Choose products that do not melt, expire, rot, or otherwise perish.

2. Choose products that do not have a large cost per unit, no matter what the profit.

3. Choose products that everyone uses and will get a lot of uses from. Something they will remember being very useful will get them to continue supporting your youth group.

4. Choose products that do not require a lot of storage space.

5. Choose products that are popular like things with the donor’s favorite major league baseball or football team logo on them.

If you follow those simple rules, your youth group fundraiser will be easy to manage, you won’t end up stuck with a lot of leftover product to store, your storage area won’t smell, you won’t need to clean up messes, and best of all, the parents of your youth group participants won’t be calling you.

The backbone of any fundraising campaign is the appeal to donors for contributions. The problem many organizations run into during this phase of their fundraising efforts is that they have neglected to keep their donors engaged with their organization since their previous appeal for support. The donor no longer feels engaged by, or attached to, your organization in any meaning way. What distinguishes your organization or non-profit from the next?

We advise all of our clients to develop strong relationships with their donors and supporters. In the non-profit sector, these relationships play a significant role in the success of any given campaign. In some cases, these relationships can make or break an organization. Keep in mind that appeals for support are not always of the monetary type. Organizations of every type need support staff, and your donor list is an ideal place to search for new recruits.

One of the most important elements of fundraising is strategic planning, and your donor list can provide you with a lot of useful information. For instance, a well organized donor list can provide you with information about the types of causes a certain individual tends to support. By studying the types of initiatives an individual supports, you can make relatively educated guesses about their receptiveness to your current efforts. By organizing and tracking this data, you can save your organization valuable time and resources that could be used more effectively in another area.

A number of organizations purchase their donor lists from a third party. While this may be the most convenient solution, it is certainly not the most effective. It is imperative for any organization that is serious about fundraising to develop a proprietary donor list. This is a significant point that is often overlooked. By building your own donor list, you become engaged with the people in your community. These are the people that will support your organization over the long term, and the ones most likely to get involved.

In fundraising, you need to consider two things. First, you need to understand what the percentage of sales you will receive through the fundraiser. This information should be in writing and put right in front of you before you start with the company. Simply, how much are you going to make off of each sale that is made?

Secondly, you’ll need to insure that the products that are being sold as a fundraising tool are worth it. Perhaps they are marked up some to help you get your profits, but they still have to be some type of product that people need if you want them to purchase it. For example, you may want to have a fundraiser that provides Christmas purchases at that time of year. Or, in the middle of winter, a fundraiser could be hot chocolate, candies and candles. When the product is something that the individuals will want, they will be more than likely to make a purchase.

How you present the information is important as well. Make sure to tell your prospective customers that you are raising money for the Boy Scouts or you are helping to afford the school a new computer. When they know what the money is going towards, people are more generous as well.

By taking the time to plan well for your fundraiser, it can be more successful than you realize. If you plan to do fundraising, do it with your best foot forward every time.